Analysis of Richard Adams Watership Down Essay -- Watership Down Rich

Analysis of Richard Adams' Watership Down Richard Adams novel, Watership Down, is the account of a group of rabbits trip to search out a new location to inhabit. After escaping the Sandleford Warren because of one rabbit’s instincts, nearly a dozen rabbits cross virgin country. Along the way, they run across a few other warrens. These places exhibit a completely different way of living to the fleeing group. What they learn is vital when they develop their own warren. From these places they manage to collect some rabbits to increase their size once they reach a resting point at their final destination. Each of the places they encounter is set up differently. These warrens contain a distinct and unique social system, belief and leadership role. Sandleford warren is the first location presented in the story. An Owsla, or group of strong and clever rabbits exercising the Chief Rabbit’s authority, governs the warren. The Owsla is rather military in character. When one of the rabbits, Fiver, comes across some prized Cowslip, the Owsla hurry over to confiscate it for themselves, saying, â€Å"Cowslips are for Owsla- don’t you know that? If you don’t, we can easily teach you† (Adams 14). The Chief Rabbit of Sandleford, Threarah, gained his position by strength, level-headedness, and a certain self-contained detachment. He resisted all ideas of mass emigration and enforced the complete isolation of the warren. The rabbits leave their warren in search of a new home not only because they believe Fiver when he tells them that something bad will happen to the warren, but also because the think they can make a better home somewhere else (Adams 24). The very moment that Hazel and the other rabbits encounter Cowslip’s warren, they realize there is something unnatural about the rabbits. They have no fear of other things, appeared detached and bored, unusually groomed, and gave off a particular scent. Also, not one particular rabbit is considered a leader. They cannot really have a leader because no one can offer them protection from the dangers they face. The mystery behind this warren is that a human controls it. He shoots all the enemy animals in the area, puts out good food for the rabbits, and then snares them for their meat and skin (Adams 122-3). The rabbits are aware of the snares, but choose to pretend life is okay, because they cannot escape their inevitable death... ...is chosen by the people and acts according to the will of the people. Watership Down thrived in the end, with Hazel basking on the bank and counting the blessings of their warren (Adams 395). Throughout the novel Watership Down, Hazel and his group experience a diverse assortment of warrens. Each warren contrasted the others with their leadership, social system, and beliefs. In the view of the author and many readers, Watership Down was the â€Å"best† of the locations. But if the story were to be written in a different point of view, such as that of Cowslip or Woundwort, how would the reaction be different? They could be portrayed as the poor, misfortunate rabbit. It could change the entire theme of the book. This is the case in the novel All Quiet On the Western Front, where the reader sympathizes towards the German troops during the first world war. If the story were to be written in the vision of Cowslip or Woundwort, would the reader view them as the protagonist because of their acceptance or leadership, and Hazel as the antagonist because of his attempt to be different and change the method? Work Cited Adams, Richard. Watership Down. Rex Collings, Ltd.: New York, 1972.

Project Shakti Case Questions

Project Shakti case questions With the advantages and benefits HLL attained from the market strategy in competing with the other FMCG companies in urban area while facing the intense situations of shrinking market shares brought by its rivals emulating the market strategy, HLL experienced a hard time of scaling up its attractiveness in products. After gaining the temporary increased sales, the competitors in rural marketing aggregate again. Increasing numbers of companies, heating up competition force HLL to struggle a way to explore a new less competitive market and extend its sales.Project Shakti initiates under such sharp condition. It weighs the special situation in rural India. Scattered villages and poor transportation stumbling HLL products being reached by its customers; low accessibility and educational level are the results of less consciousness of products and brands. The demands in rural area are limited. Project Shakti is generated to justify the disadvantages. It has tw o objectives when it was born. One relates to business that is to extend HLL’s reach into the untapped markets and improve its brands and products awareness among customers in that area.The other involves social factors, which is aiming at creating a sustainable livelihood opportunities for underprivileged rural women. That means women will be involved in operating their own enterprises by themselves. Moreover, this project builds up a bridge of communications among women and entrepreneurship, brands and customers, technology from urban to rural, backward lifestyle and modern lifestyle, short-term economic growth and long-term sustainable strategy.For the sake of business growth, forming small groups (Self-helped Group) and select one to invest in business is easy to manage, organize and operate, which is also profitable and no need to take too much risks. It targets the segment of rural women because it can easily access to potential customers since women are the mainstream of household purchasing. By directly selling the products, customers know about the brand including the attributes, reputations of consuming, service; seller (female operator) will be able to attain more profits aside from cheaper supply.Besides, female customers also have the opportunities to understand how does the project work, which might encourage them to join in. HLL decides to introduce the RSP system to coach women how to create and grow viable business is a creative action of sustaining both the business and women’s belief and confidence. This approach actually provides a platform of specifically doing a marketing research, knowing about customers’ preferences, purchasing ability, potential sales, market size, helping to explore new market and segment.Utilizing the project as a communication program. This move no longer need to hired anyone to coach entrepreneur, instead, the entrepreneur itself initiates the communications with customers within a supported br and among rural communities. They present products through many means, passing the products information to customers at different educational levels. It is the easiest and most direct way to generate contacts between consumers and products.This strategy modifies their living styles and improves the quality of life, spreading awareness of health and hygiene practices in rural India. It also energizes the products growth in category and enlarges its market. Introducing technology brings the increasing numbers in accessibility of their products. iShakti is another efficient communication between entrepreneur and distribution, entrepreneur and outlets, entrepreneur and company, entrepreneur and customers, entrepreneur and stockiest, entrepreneurs, customers and brands, customers and products, etc.It is a window to look outside and inside due to the poor conditions of transportations in rural India. It is convenient for entrepreneur to manage products information. This creative action im proves the operating efficiency. However, the costs are too expensive and would drag iShakti away from being scalable and sustainable. Though the project Shakti has negative impact on temporary shortage of money, such in the brand supported communication programs, more costs in setting up additional technological portals, the way its social image builds and brands pread indicating that the project has a very huge potentials in gaining more market share, and grows sustainably in the long run. It is no longer a simple products they sell, but products deliver a belief, a conception and an idea that women are not a group of people who only concentrate on dealing with house chores and taking care of husband and children. The products also build an image for all rural women that they could also fulfill their dreams and completely have the ability to operate their own business.It brings confidence and belief that make them realize their value of living. The project Shakti successfully incr eases sales and enlarges its market, both financially and socially impacts lives in rural India. The profits it brings not only on the behalf of its own, but also benefits women who responsible for the entrepreneur, and customers living in rural India. It changes the way of viewing themselves and values in life.

Marketing Plan New Product Essay

Titles Page No 1) Executive Summary 4 2) Current Marketing Situation 5-6 3) Threats and Opportunities 6-9 4) Objectives and issues 9-13 5) Marketing Strategy 13-19 6) Action Programs 19-21 7) Budgets and Controls 21-23 8) References 24 Executive Summary on Apogee Apogee is a shoe which is completely made from old, unused soccer balls. After using a soccer ball for quite sometimes it becomes unworthy to use. So people throw out the old soccer ball to buy a new one. But what they don’t realize is how harmful this plastic material can be for our environment. To remove this problem and also to make brand new merchandise we are going to produce trendy shoes from these unused soccer balls. These shoes can be worn by the people of all ages. These are also going to be stylish so fashion concerned people can feel attractive in them. Next comes the huge issue of environment safety. There are many products in the market which are very useful but there deathly for our environment. But this shoe is completely made from recycling old soccer balls. So it does no harm to our environment. In fact it works to protect the environment. The third issue is price. People want to wear new and fashionable shoes. But most of them can’t afford such expensive products. As apogee is made from old soccer balls it is really cheap to produce. So we can offer people new and trendy shoes at a minimum price. Reviewing all the features of apogee we can assertively say that this product is going to be popular, environment friendly and last but not the least inexpensive. Current marketing situation We are planning to produce shoes from recycled soccer balls. In the current market people of all classes need shoes. They want more trendy & sturdier shoes. Furthermore people are now more conscious about the environment they live in. So we choose this idea of making shoes from recycled soccer balls keeping in mind the environment as well as the customers both at international and domestic level. Our customers: In today’s modern world there is a craze about sports, particularly about football.Soccer mania is here and everyone seems to be riding high on the popularity wave. Everyone watches football now a days, so what if they could use a product that not only served their purpose but also indicate their love for the game and that’s how we came up with the idea of making shoes from recycled soccer balls. Football is popular around the  globe , specially in Europe and south america. As we are planning for a global launch of our product we will concentrate particularly on these region. The youths of Bangladesh are quite interested about sports and of course football, so we are developing our product keeping in mind their taste and preferences. We are hoping we can go global with our product after we are successful in making it a success in our domestic market. Market segmentation: We are planning to divide our market on the differences of our customers trend,styl e and fashion. We will develop these shoes for both boys and girls. For Boys and girls who are aged from 10 to 15, we will asses their current demand for new shoes and also we will customize them according to their needs. We will use the same strategy for customers aged 16 and above. Thinking internationally, we may think about the international preferences of our global customers. We will also give our customers the alternative to customize their product according to their need and taste. Current market competitors: currently adidas and nike are dominating the sports accessories business by providing state of the art merchandises specially sports shoes. But what we want to do is we want to create an positive image of our product by creating the ultimate soccer shoes that is available and most importantly affordable for the customers. Furthermore we are using recycling material to make this product that will also create a positive image. As they say â€Å" first impression is the last impression† and that’s exactly what we are planning to do. We wan to make a global impact. Opportunity We cannot sustain our consumerist lifestyle without getting inundated by garbage and exhausting the earth’s resources. Solid waste disposal experts engage in an uphill struggle to contain this virtual avalanche of garbage we produce every day. It is apparent that digging a hole, a landfill, is clearly not the answer. Sooner or later, the waste becomes uncontainable and will spill into our farming areas, forests, and water sources. Here we have shown some opportunities of producing shoes from recycling football soccer – Good raw material: As football is an international game and it is produced for international purpose, we are getting almost best quality of product. If we recycle the  soccer and if we produce shoes from this waste material, ultimately we are getting good quality material for producing shoes. Less expensive: Many of we have the tendency to buy pure leather shoes. Sometimes we desire to buy but we step back when there is a question of money. If we use the useless soccer we will be able to reduce the cost of soccer and so ultimately we will reduce the purchasing price also. Save animals life: As we are using football soccer as our raw material which people consider as wastage, we are helping our environment to keep sound. When we are using animal leather, animal lives are in danger. So if we use the soccer we will be able to protect the life and it will be environment friendly. Proper utilization of resources: We are using the proper use of resources which is also good for environment. Environment friendly: Football is made with plastic, synthetic paper, leather and rubber. We know plastic, synthetic paper, plastic are discomposed material. When we get the utility, we throughout the ball in the dustbin that may causes problem to the environment. It may stick in the drain and can create problem in drainage system. Objectives and Issues of APOGEE: Marketing plans are written documents that help us communicate our marketing efforts for the following year. One of the most important parts of the marketing plan is the objectives and issues section, which helps internal employees or external stakeholders understand the marketing goals. 1. To save our Environment Our main objective is to save our environment through recycling. We will prepare shoes by recycling footballs. In recent years, scientists have been carefully examining the ways that people affect the environment. They have found that we are causing air pollution, deforestation, acid rain, and other problems that are dangerous both to the earth and to ourselves. With the help of recycling we can protect our environment to some extent. Recycling is a process using materials (waste) into new products to  prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from land filling) by reducing the need for â€Å"conventional† waste disposal, and lower greenhouse gas emissions as compared to plastic production. When a football gets old and rusty, it has no use. We often throw it into the dustbin or somewhere else. It is polluting our air and land. With the help o f recycling we can convert these footballs into shoes. We hope it will reduce air and land pollution and thus we can protect our environment. 2. Sell quality shoes with low price: Another objective is to sell quality shoes with low price. People now are very concern about quality and price. They want high quality product with low price. So we will sell high quality products with low price. 3. Increase market share: Another objective is to increase our market share. With the help of marketing strategy we can increase our market share. In this case we have to invest a lot of money in promotion and distribution of the product. We are expecting to increase our market share up to 10% in the next year. 4. To be the number one in the existing market One of the most important objective is to be the number one in the existing market. For these reason we have to implement our market strategies properly which have been discussed later. Issues that can affect our objectives: 1. Environmental issue: Environment means everything that makes up our surroundings and affects our ability to live on the earth. Today environmental issue is very important. There are many organizations who are working to protect the environment. They are creating pressure on the companies. So we will sell environment friendly product. We will not use any synthetic leather or any other chemicals that may cause harm to our environment. 2. Health issue: Today people are very health conscious. They want to know everything about the product. If they feel that  the product they are using are not safe, they will not use the product. APOGEE shoes are really safe because it is a green product. We will not use any chemical product in producing the shoes. 3. Social issue: We have to work in our society. So we have some social responsibilities. We have to think about our society and produce products according to their needs and wants. We should keep a friendly relationship with the people of our community. 4. Child labor issue: Another important issue is child labor issue. According to the labor act policy in 2006 child labor has been banned from all the industries. Showing respect to the law we will not use any child as our labor. 5. High quality with low price issue: People now are very concern about quality and price. They want high quality product with low price. So we will sell high quality products with low price. We will also give some discount to our customers. Marketing Strategy Of Apogee : Introducing a new product to the market can be a challenging task for a business. No matter how much confidence you have in the value of the product or how unique it is, there are still things to consider before unleashing it on the public. The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. However, to be successful in markets in which economic growth has leveled and in which there exist many competitors who follow the marketing concept, a well-developed marketing strategy is required. Such a strategy considers a portfolio of products and takes into account the anticipated moves of competitors in the mark. Customer Driven Marketing Strategies for Apogee : Making strategy decisions need to be customer driven as your end customers are the ones who will be making purchase to our products and services. The topic of Customer Driven Marketing is how to divide up the identified market into meaningful customer groups, choose which customer groups to serve, create market offerings that best serve targeted customers and position the offerings in the minds of customers – referred to market segmentation,  targeting, differentiation and positioning. The reason for having customer driven marketing strategies is companies today cannot appeal to all buyers in the marketplace. Buyers’ behaviors are difficult to predict, too widely scattered and too varied in their needs and buying practices. Companies must design customer driven marketing strategies that build the right relationships with the right customers. Why Customer Driven Marketing for Apogee : In a nutshell, with proper application of a customer driven marketing strategy, the we can focus our efforts on meeting distinct needs of individual market segment & to target segments in which it can profitably generate and sustain customer value. It can then communicate & deliver the chosen position with its resources available for an effective strategic marketing plan. With a customer driven marketing approach, the company has clearer direction to maintain its desired marketing position on targeted market segment(s) through consistent performance & communications. Nonetheless, for larger companies such as Unilever and P&G, they can offer complete range of products to serve all market segments to meet customers’ needs. We must divide up the total market ,choose the best segments and design strategies for profitably serving chosen segments. This process involves market segmentation ,market targeting , differentiation and positioning . Market Segmentation : As we are making shoes from recycled soccer balls and its for everyone ( Boys,girls,Childrens) we can divide our markets into 2 types – 1. Customers Aged 10-15. 2. Customers Aged 16 and above. Market Targeting : Footwear sales have been falling in developed countries and slowing in emerging countries due to lower income levels; and therefore, less spending on apparel and footwear. Consumers are  focusing increasingly on value for money, looking for simple, hard-wearing shoes that last . As children and young people are passionate about stylish shoes we are focusing them as our target market . Positioning : We will make our shoes more attractive than our market competitors . We will sell our shoes at a reasonable price . We will give them longer lasting shoes and will guarantee them for a certain period. We will use our distinctive shoe logo or Brand name so that we can hold our market for a long time. At the beginning we will give advertisements to acknowledge them about our products .We will give discounts for our special customers . Our shoe logo Differentiation : We will serve our customer a different service compared better than our competitors on the following basis : I. We will make our Shoes attractive. II. We will sell our shoes at reasonable price. III. We will give discount to our customers . IV. Will give them guarantee for our products . V. Will take orders from customers to make customized shoes . Marketing Mix : This section outlines how we will make strategies for each marketing mix element of our Apogee shoes and how each responds to the threats , opportunities and critical issues . Product : In order to outdo our competitors we will take specific strategies for our product .The strategies will be – 1. We will make a variety of products on some specific categories such as for boys shoes ,Sandals , Sport shoes for girls we will make clogs ,lace ups, heel shoes etc. 2. We will always promise them  100% best quality for our product . 3. We will follow Fendi ,DIESEL ,Armani , Burberry ,Moschino designs to make our shoes . 4. We will use clear shoe box, ,paper shoe boxes in packaging our shoes . 5. We will make it eco -friendly. paper shoe boxes plastic shoe box clear shoe box – Price : We will always try to give customers good quality shoes at a reasonable price .For this we need to take some sort of incentives , they are – 1. We will give price tag on each of our shoes. 2. We will give 5% discount on our shoes at the starting of our business in order to get consumer attention on our shoes. Place : 1. We will open our branches in home and abroad. 2. We will try to open our branches in U.S.A , Canada , South-Africa .So we will obviously try to make an influence on consumers to buy our product. 3. We will always try to sell the shoes that were produced first. 4. As shoes will be produced in Bangladesh we need to transport them across national boarder and in home .We prefer to transport shoes to abroad by air and in home by our private transport . Promotion : 1. We will advertise our shoes on newspaper, magazines , and on t.v. 2. We will open our own branch in home and abroad . 3. We will show the positive sides of our products such as its durability, comfort ability , up to date with latest designs and customer choices . ACTION PROGRAMES A Marketing Action Plan is a way of putting in place a structured series of activities to get a predictable result. Here are the basic steps: 1. Define the service we want to offer. 2. Define our Target Market for the service. 3. Define additional outcomes 4. Plan the resources required 5. Plan of costing Financial Plan Our financial plan is based on receiving several loans to purchase/fabricate the production equipment, provide initial operating capital, and establish the customer value. We will achieve profitability early in the first year and due to the expected high growth rate, we will realize strong profits on sales by net year. APOGEE shoes are made with recycled soccer ball and produced in fair-trade factories. We also sell only to independent retailers worldwide in order to cycle money back into local economics. Our hope is that people with similar philosophies will be inspired by our experiment in grassroots capitalism and start their own business ventures. This company pretty much focuses on one thing: recycled material. In making shoes, we use 80% recycled material and other things. Our principles underlie on low cost, but effective marketing strategies. Budgeting Apogee develop and make use a effective budget plan that will make sure to achieve expected profit rate. The following is an estimate of the sources of our principal costs: Capital costs †¢ Land fees †¢ cost of special equipment and †¢ Cost of set-out containers. Operating Costs †¢ Labor; †¢ Supplies; †¢ Administrative and Overhead; †¢ Truck Maintenance; †¢ Fuel, Maintenance; †¢ licenses, insurance, registration fees; Cost of Production WE will establish a minimum cost estimate for producing hoe. As we use the useless soccer ball for producing hoe the cost will not be high than using the material. Recycling less energy and generate less pollution than using less material. So here we have low energy cost. Promotion cost Our budget include marketing cost. Because e need to advertise.issue pre release, and make calls to potential customer. We will determine the cost of each marketing element. Labor cost In Bangladesh, the labor cost is not high. Here at first e hire some labors who are expert in this work. We analysis that this cost will not exceed our budget. We will make sure that we can get maximum output from labor. Distribution cost Apogee first launch some testing product and when it reached at higher growth rate then it ill export it product to other country. Controlling Apogee practice a constant marketing control process. First it set specific marketing goal. Then we will measure it performance in the marketplace and then evaluate the cause of any difference between expected and actual performance. Finally it takes corrective action to close the gap between it goal and it performance. This may require changing the action program or even changing the goal. (RESOURCES) Recycling Benefits – A Recycling Revolution www.recycling-revolution.com/recycling-benefits.htm Threats on scrap sources accessibility: the loss of access and a new †¦ www.institut.veolia.org/†¦recycling†¦/recycling†¦/recycling-threats.as†¦ Photos – National Geographic Kids kids.nationalgeographic.com/kids/photos/

Describe the effects of the Blitz on everyday life in Britain Essay

At 4:56pm on 7 September 1940, the air raid sirens wailed as the German Air Force, the Luftwaffe launched a massive raid on London.Over 350 bombers flew across the Channel from airfields in France and dropped 300 tonnes of bombs all over Britain. This caused a lot of problems for the people of Britain. The aim of the Blitz was to break the morale of the British people by destroying their homes, their source of transport and industry. In London the docks were attacked regularly and across Britain the Luftwaffe also tried to hit railway lines and junctions, power stations and ports. People’s daily routines were also ruined. Because of the lack of availability of food, the Government were forced to ration the small amounts of food that was left in the whole of the UK, which left very many people with virtually nothing. Bacon 6oz, cheese 4oz, dried milk 4 pints a week and dried eggs 12 every eight weeks. This is just a small fraction of what the government had to ration. In the morning queue would be everywhere and anyone would stand in one queue just to see what was selling. Hopefully it was food. The government took a number of steps to try and protect people. They ordered a total blackout at night to make sure that none of the bombers could see them. All windows would have to be covered by thick black curtains; street and vehicle lights were shielded of dimmer. It was known as an offence if light was shown, because even the smallest amount of light could tell the Germans were to bomb. Every night an inspector would come and make sure that each house was covered up properly and if it was not, a fine would be issued and the owners would fix the problem. Everyone was also given a gas mask in case the Germans were to drop a gas bomb anywhere. Throughout the whole time, 31% of the population got no sleep at all, 32% got less than 4 hours and a mere 22% got 4-6 hours sleep. This caused a lot of problems for people who were working. Workers were falling asleep at their stations and even more were fired because they kept on arriving late to work. However, the people who did make it to work, never gave up they were determined to carry on. Shopkeepers covered their smashed windows with plywood and put up notices saying ‘business and usual’, to show that nothing had stopped them from running their lives. Transport was still running, even though there was a lot less. Postmen and milkmen marched through the rubble to make their deliveries, Clergymen held regular services in bombed churches, bomb sites were used as pen-air concerts and dances and many theatres, music halls and cinemas stayed open throughout the whole war. Even though people were moving on with their lives, over 1.4 million people had lost their homes and many had their friends killed or badly injured by the Blitz. This drove many people to theft. They would break into bombed factories and steal whatever they thought would have a value for money. They would then sell these items on for as much as they could and use that money to buy food if they could find it. If anyone was caught, the punishment was death. Even though there were two million Anderson shelters produced in the early years of the First World War, many people had no shelters to stay in while the bombs were taking place. Many people moved in with family and friends where as others went to underground stations and stayed in the tunnels all night. They would stop the trains and the escalators from running so that people could sleep down there without any injuries. These tunnels gave the population the encouragement that they needed. Many people got a lot of sleep down there and even more were getting used to the bombs. However, the government were scared that people might not come back up again, because they were too scared, and tried to stop them, but each night up to 60,000 would demand to go down into the tunnels for protection. In the end the government gave up. So the Salvation Army and the Women’s Voluntary Service ran shuttle services of buns and drinks from station to station to keep them alive. Others would stay at home and hide in a Morrison’s shelter that was attached to the dining room table, or even hide under the stairs because they were designed to carry a heavy weight. Day after day, night after night, so many fire services fought to control the many fires that were going on. Not including the regular fire services, there were 60,000 volunteers in the Auxiliary fire service. Many were on duty for two days in a row and had very little chance to get some sleep. Fire fighters were under constant heat and falling buildings, not to mention the falling bombs the surrounded them. They ran out of water quick because the bombs would hit the main pipe lines. There were also not enough fire trucks so people would have to run to the fire and hope to God that there was a water supply nearby. As people were pulling together and relying on themselves more, community sprit had increased so much throughout the whole of the Blitz. People went straight into action as soon as they heard the bombs going off. People helped the ambulances and the fire department. The heavy rescue squad used ropes and chains to clear away the rubble and then doctors and nurses would then run in and pull people out. To sum up, many people’s lives had been ruined. Loss of family and friend, the loss of their homes, but people really did turn things around. The community really did join together to stick through the whole problem.

An organisations structure and culture and their relationship to the Essay

An organisations structure and culture and their relationship to the promotion or inhibition of change within Insurance Company - Essay Example However, the change model to be utilised in this case is the Lewin’s 3 stage model of unfreezing, change and refreezing to explain the change process. Though change is inevitable, it is a complex process that has drivers and resisters. The organisational structure and culture are vital elements in an organisation that can either inhibit or promote change depending on the situation. It is thus very vital to discuss how culture and structure can influence the change process in an insurance company bearing in mind that the insurance sector operates in a very dynamic environment. The company in this case is Zurich Assurance Company Ltd. There are other numerous factors that cause resistance to change and will be discussed briefly alongside culture and structure. In order to achieve this, the paper will be divided into several sections. The first section will be a brief background summary of the insurance company. Secondly, organisational change will be discussed. This entails disc ussion of strategic and operational change. Thirdly, the paper will discuss theoretical underpinnings of the organisation structure and culture. ... The company boasts of its values embedded in its rich culture and which determines how things are done. The company beliefs in integrity, team working, support for the community and abiding with rules and regulations and sustainable value creation. The company has a divisional organisation structure whereby every division handles its own product and employees but resources and controlled centrally. The whole organisation is under the leadership of a chief executive officer. Organisational Change Effective change management according to Senior (2009) depends on the management but whatever the case the impact of change varies according to industry or sector. The change process as per Lewin’s 3 stage model begins with unfreezing. This is where the company analyses its internal and external environment to identify any gaps that exist and thereby identify need for change (Paton & McCalman, 2008). The changes may need a strategic change or operational change depending on the urgency and importance of change. Strategic changes are long-term in nature and affect the whole organisation. They involve creating new vision, developing strategies, implementing the changes, dealing with resistance and evaluating the effectiveness of strategy so as to review. It is a cyclical process. Operational changes affect only a small group of staff such as a department or team and involve changing particular activities as opposed to the whole system. The strategic change process involves extensive planning and begins with environmental scanning to determine the need for change. This involves conducting a SWOT analysis to determine the strengths and weaknesses as well as opportunities and threats for the company. This allows the

Early Childhood Development Personal Statement Example | Topics and Well Written Essays - 1250 words

Early Childhood Development - Personal Statement Example I kneel beside the child and brush her dainty curls away from her fathomless eyes. She gazes upon her present, but does not show an oodle of hurray. She just shrinks away from me , returning back to incessant arrangement of her doll house that is already immaculately set and starts dribbling crumbs through her miniscule fingers ." Early childhood is a critical period. The foundation for development and learning: including critical skills , dispositions for academic learning, social relation , becoming positive contributors to peer groups, families, and communities, begin to inchoate . This genesis begins g to materialize primarily at home, preschool, child care, play groups, libraries, parks, and places of worship. Every child , disable or able , is exposed to an array of early developmental attributes that life has to offer at this point. The assignment delegated is to experience and evaluate a child care facility with the view of gaining valuable insight into the modus operandi of our future workplace. In the following sections, I will be elucidating the information that I garnered during the course of the study. The child care facility is "The Mountain View School" facility catering to special needs of autistic children, strategically located at 525 Gladis enclave. This center is a frontrunner in early childhood development. Mrs. 2.0 Provision of Child Care 2.1 Caregiver I had the pleasure to interact with Mrs. Shannon Coleman. An embodiment of altruism, she dispenses her child care wisdom with absolute accuracy and potency. Mrs. Coleman has an honors degree in 'Child Psychology' , a diploma in 'Language and literacy development in young children' and associate degree in 'Child day care management'. Little wonder of her oozing expertise. She promulgates that her rationale in caring for a child is to imagine that you are a star and disseminate the aura ,the dazzle that you exude to children. She demonstrates her flawless skill by interpreting the cryptic language of cries, hums, frowns, chuckles, squeals and gurgles that children make and translates them into meaningful speech , which will prove to be an uphill task for any novice. Bearing testimony to her exemplary talent, I take pride in elucidating two such instances wherein she has demonstrated her high caliber with autistic children. 1. I watch her stride towards an autistic child , she holds the child's chin tenderly, with the motherly aura she emits ,it would be very easy to confuse her to be the child's mum. She gingerly opens the child's mouth and inspects the ulcer on the child's inner cheek. Very audacious and incisive intellect permits her to assert the cause of the ulcer: 'high-protein diet'. With painstaking eye for detail, Mrs. Coleman then goes about with the task of eliminating protein loaded food off the toddler's diet . She then assigns a dietician who prescribes folic acid supplements .I have the opportunity to visit the center again and I notice that with the new diet regime introduced for the child , the ulcer is now history. 2. Mrs. Coleman also showcases her

Pick up a topic from my PDF Essay Example | Topics and Well Written Essays - 2000 words

Pick up a topic from my PDF - Essay Example It is believed that the first cellular life forms were anaerobic heterotrophs because they lacked fully functional mitochondria. For example, majority of parabasalids and diplomonads are found in surroundings that lack oxygen. These protists do not contain plastid. In addition, their mitochondria are short of DNA and enzymes required for the tricarboxylic acid cycle. They also lack an electron transport chain. In other species, the mitochondria are extremely tiny. In these species, the cytosol contains cofactors that take part in production of ATP. A common example of a diplomonad is Girdia intestinalis got by taking contaminated water. Girdia thrives in mammals’ intestines where there is inadequate oxygen. Parabasalids include trichomonads such as Trichomonas vaginalis, which live in the vagina of female human beings (an anaerobic environment). Trichomonas vaginalis outgrow other beneficial bacteria and infect the vaginal lining under suitable conditions of acidity. Protists generally carry out three main metabolic activities, which are photosynthesis, nitrogen fixation, and respiration. Metabolic paths in Protists involve many materials and pathways, some of which are unique to this group only. Blue-green algae or the cyanobacteria use chlorophyll a and other pigments known as phycobilins for photosynthesis. Phycobilins have two colors, phycocyanin (blue) and phycoerythrin (red). Thylakoid-like membranes hold chlorophyll a just like in plants. Purple and green bacteria are anaerobes that utilize sulphur compounds, fatty acids, and alcohols as electron donors during the energy generating processes. Photosystem 2 in plants appeared to have evolved from photosynthesis in purple bacteria whereas, in bacteria, this system is a predecessor of photosystem 1. Prokaryotes are the only living things that have the ability to fix free nitrogen from the atmosphere. Endosymbiosis played an extremely large role in the evolution of prokaryotic and eukaryotic protists. Endosymbiosis involved unicellular organisms engulfing other cells. These cells in return evolved into organelles in the hosts’ cells. For example, the original eukaryotes obtained mitochondria as a result of swallowing up alpha proteobacteria. Studies of all protists indicate that they all have mitochondria, or at least previously contained them. Later on, a descendant of heterotrophic eukaryotes obtained a photosynthetic cyanobacterium as an endosymbiont. This photosynthetic cyanobacterium later changed to a plastid. Red and green algae arose from this lineage. Scientific evidence of this phenomenon is the similarity in the DNA sequences of cyanobacteria and plastids in red and green algae. These algae also went through secondary endosymbioisis through the process of evolution on a number of incidences. They were swallowed in a heterotrophic eukaryotes’ food vacuole and became endosymbionts. Chlorarachniophytes is a good example of algae that progressed from such a process. Fossils of protists and other microscopic organisms are contained in microfossils. Microfossil records indicate that prokaryotes were the earliest forms of being in the world for a long time (about 3.5 billion years ago). Protists came after the prokaryotes at some 1.5 billion years ago. Fossil records are able to give distinctions between prokaryotic and eukaryotic cells in terms of the internal cell compositions. Zonation on a Local and Global Scale Zones are biological phenomena that